Latest Paid Marketing , News

London 2012 Olympics Organizers Gird for Ambush Marketers
The CIBS warns that “official sponsors, organizers and fans at the London Games should expect intense ambush marketing," with London 2012 become a "battleground" between officials and businesses trying to piggyback on paid sponsors' efforts.
Read more on brandchannel.com

Odor Elimination Product From Litchfield Company Wins a Product of the Year Award
By KATHRYN BOUGHTON LTICHFIELD—A great idea and some savvy marketing have paid off for the Litchfield-based firm, Zero Odor, which last week received the 2012 Product of the Year Award in the category of Household Cleaning Products at the annual …
Read more on Litchfield County Times

iShares Launches Two New Dividend Equity ETFs

iShares Launches Two New Dividend Equity ETFs
The iShares Emerging Market Dividend Index Fund is benchmarked to the Dow Jones Emerging Market Select Dividend Index. The index offers exposure to 100 dividend-paying emerging market companies, weighted by indicated annual yield.
Read more on MarketWatch (press release)

China Nuokang Bio-Pharmaceutical Inc. Provides Update on Continued
BEIJING, Feb 27, 2012 (GlobeNewswire via COMTEX) — China Nuokang Bio-Pharmaceutical Inc. (NASDAQ:NKBP) ("Nuokang" or the "Company"), a fully integrated, China-based biopharmaceutical company focused on the research, development, manufacture, marketing …
Read more on MarketWatch (press release)

Portent, Inc. Launches Free Social Media Email Series

Portent, Inc. Launches Free Social Media Email Series
Portent offers several free internet marketing email series. In addition to the new social media series, other series address pay per click (PPC), search engine optimization (SEO), and strategy techniques for large and small businesses alike.
Read more on Seattle Post Intelligencer

Monday's Musings: Why Customers And Prospects Expect Clearer Rules About
By placing biased marketing content and associating with a known, objective, and trusted brand. It's happening with paid blogs, paid tweets, purchasing Facebook likes, thinly veiled advertorials in trusted magazine brands, and biased white papers …
Read more on Forbes

How to Choose a SEO Company: Ignore Top SEO Lists

How to Choose a SEO Company: Ignore Top SEO Lists
Within a few days of that situation, Jill Whalen was solicited for inclusion in a paid list of the “top search engine marketing firms” from the International Business Times. Here's the email she received: The IBTimes list of top SEO companies was just …
Read more on Business Insider

Ultimate Fighting Championship Chooses the Ultimate Mobile Marketing Company
By James E. Brumley Last week, the SCN's Jonathan Yates made an important – and now brilliant – point about the future of sports-based marketing focusing on mobile devices (smartphones and tablets), putting CommerceTel Corporation (OTC:MFON) right in …
Read more on SmallCap Network

County Solicitor Called to Settle Hiring, Pay Disputes

County Solicitor Called to Settle Hiring, Pay Disputes
The hirings last week of Public Information Director Thomas Porter and Marketing and County Enhancement Director Allison Ball disappointed Commissioner Richard Fink and led him to question the actions during yesterday's Salary Board meeting. …
Read more on The Kittanning Paper

Complaints add fuel to card cost muddle
Barrett Whiteford, the head of FNB Credit Card Marketing, this week said that Attwell had been misinformed. “There seems to have been a misunderstanding with the information given to Mr Attwell,” is how he put it. “The agent is correct if the petrol is …
Read more on Independent Online

Celebrity Marketing

Celebrity Marketing
These celebrities are paid huge sums just for appearing at a hot Las Vegas nightclub or a high-profile New York restaurant. Even online, reality celebs can be paid as much as $ 10000 to write a sponsored Tweet. Would You Like Them to Tweet for You? …
Read more on Success Magazine

Angry Birds and Facebook among most downloaded iPhone apps of 2011
Noting that free apps get downloaded more often than paid apps, Palli said that 2011 saw many paid-app developers change strategy in an attempt to market their products more effectively. Many developers are now migrating “from a straight paid app …
Read more on Digitaltrends.com

So where's your Brazil strategy?

So where's your Brazil strategy?
Mrporter.com, the London-based men's online retailer, has developed a unique—and successful strategy—it ships products duty-paid to its customers in Brazil. Expect more innovation to come as infrastructure improves. Brazilians spend more time online …
Read more on Boston.com (blog)

Is It "Safe" to View and Pay Bills Online?
He is an expert in developing and implementing strategies in operations, marketing, sales, and corporate turnarounds. Jon is currently CEO of PaySwyft in the UK (an innovative on-line billing and payment business) and Chairman of WCOD (a management …
Read more on Caribbean Media Vision

What is a case study – The best way to write one

I am quoting verbatim here for my followers . I don’t see the need to redo this article as its very well done and very useful. The writer is Jennifer Mattern and her blog is http://www.dirjournal.com…. i hope you enjoye this as much as i did …

“What is a Case Study?

There are different types of case studies. For the purpose of this article we’re talking only about “marketing case studies.” A marketing case study is kind of like your company’s chance to play show-and-tell with your customers, prospects, and the public. A case study is a document that details a very specific success you’ve seen — either on your own behalf or on the behalf of a client.

N/A

N/A
Bargain hunters tend to pay particular attention to insider buys like this one, because presumably the only reason an insider would take their hard-earned cash and use it to buy stock of their company in the open market, is that they expect to make …
Read more on Forbes

Drug and Medical Device Companies Convicted of Fraud But Doctors Typically Not
The most recent lawsuit saw Alpharma pay out $ 42.5 million to settle federal claims that it paid kickback money to physicians to prescribe their painkiller. In 2009, Eli Lilly pled guilty to the illegal marketing of its drug Zyprexa, and paid $ 1.4 …
Read more on Law Firm Newswire (press release)

FSA: Firms should consider redress over traded life policies

FSA: Firms should consider redress over traded life policies
The regulator has published a guidance consultation on TLPIs today which sets out the FSA's aim of banning the marketing of the products to UK retail investors. The total UK market in TLPIs is estimated to be worth around £1bn. …
Read more on Money Marketing

Glaxo Agrees to Pay Billion to Settle U.S. Probe Into Sales, Marketing
The Glaxo settlement would trump the $ 2.3 billion Pfizer Inc. paid in 2009 over the marketing of its Bextra painkiller and other drugs and the $ 1.4 billion Eli Lilly & Co. (LLY) paid the same year over sales of its Zyprexa anti-psychotic medicine. …
Read more on Bloomberg