Top 8 Agency Lessons from "Mad Men"
Depressing – yes – but a call-to-action for any marketing agency or consultant. Follow the client's goals, not his direction. “Clients don't always know best” is how Peggy Olson puts it when she disagrees, Don-like, with the male creative staff about …
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Marketing the great outdoors
By Amanda Codispoti Meridium technical consultant Steve Myers (from left) and quality engineers Tim Clingenpeel and Jim White take an 11-mile round-trip bike ride on Mill Mountain during their lunch break. Meridium founder Bonz Hart said the region's …
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