Latest Marketing Consultant, News

Top 8 Agency Lessons from "Mad Men"
Depressing – yes – but a call-to-action for any marketing agency or consultant. Follow the client's goals, not his direction. “Clients don't always know best” is how Peggy Olson puts it when she disagrees, Don-like, with the male creative staff about …
Read more on Business 2 Community

Marketing the great outdoors
By Amanda Codispoti Meridium technical consultant Steve Myers (from left) and quality engineers Tim Clingenpeel and Jim White take an 11-mile round-trip bike ride on Mill Mountain during their lunch break. Meridium founder Bonz Hart said the region's …
Read more on Roanoke Times

Former Michigan Apple Executive launches integrated food marketing consultant firm

Former Michigan Apple Executive launches integrated food marketing consultant firm
By Press Release | March 01, 2012 "While leading the Michigan Apple industry these last nearly nine years has been great fun, I have the desire to focus on marketing and public relations in the food industry," Ms. Donohue said in a press release.
Read more on TheProduceNews.com

Dallas Website Developer Helps Houseware Company Get Fresh Look for No Cost
Certified Internet Marketing Consultant with WSI, announces today the company's launch of new design for Interior Houseware Services. The update included customized template design and migration to Word Press website platform.
Read more on Houston Chronicle

Latest Marketing Consultant, News

Microsoft MVP Dave Sobel to Keynote Major Online Conference for Small Business
Technology author Karl Palachuk announced that Dave Sobel, Microsoft MVP, Level Platforms Director of Partner Community, and highly experienced international business consultant, will be a keynote speaker at the first major Online Conference for Small …
Read more on San Francisco Chronicle (press release)

Israel's website promotion market worth NIS 400m annually
Research agency Millward Brown and financial consultant Halevi Dweck carried out the study for Google Israel in advance of the annual Google Engage event, which took place today at the Avenue conventions and events center in Airport City.
Read more on Globes

Act-On Steps Up Pace of Innovation of Online Marketing Automation Platform

Act-On Steps Up Pace of Innovation of Online Marketing Automation Platform
Search Engine Optimization of campaign forms and landing pages by including the appropriate SEO meta information and source tracking codes right from within Act-On. Survey components that enable the creation of a complete survey or the embedding of …
Read more on Business Wire (press release)

AF firm wants to help businesses with online visibility
To be found on the Internet, local businesses now have to wrangle with tech-savvy corporations that can wield larger resources to game the Google system — perfecting the art of search engine optimization, or SEO — and earn the Internet's most …
Read more on Daily Herald (blog)

PR Newswire & Marketing Cloud Host a Free Webinar, Winning Content Marketing

PR Newswire & Marketing Cloud Host a Free Webinar, Winning Content Marketing
… Founder of the Altimeter Group & author of The New York Times best seller, Open Leadership, and Rebecca Lieb, Digital Advertising and Media Analyst for the Altimeter Group & author of Content Marketing and The Truth About Search Engine Optimization …
Read more on Bradenton Herald

Aparagon Technology and Lions Bay Media Announce the Recruitment of Veteran
Lions Bay Media's award winning team of online advertising and programming experts develop marketing and sales solutions for clients. Our services cover everything from online media buying, search engine marketing, display and pay per click advertising …
Read more on MarketWatch (press release)

Latest Paid Marketing , News

London 2012 Olympics Organizers Gird for Ambush Marketers
The CIBS warns that “official sponsors, organizers and fans at the London Games should expect intense ambush marketing," with London 2012 become a "battleground" between officials and businesses trying to piggyback on paid sponsors' efforts.
Read more on brandchannel.com

Odor Elimination Product From Litchfield Company Wins a Product of the Year Award
By KATHRYN BOUGHTON LTICHFIELD—A great idea and some savvy marketing have paid off for the Litchfield-based firm, Zero Odor, which last week received the 2012 Product of the Year Award in the category of Household Cleaning Products at the annual …
Read more on Litchfield County Times

B2B Marketing Strategist Dawn Westerberg to Speak at Texas Association of CPAs

B2B Marketing Strategist Dawn Westerberg to Speak at Texas Association of CPAs
8, 2012 /PRNewswire via COMTEX/ — B2B Marketing Strategist and President of Dawn Westerberg Consulting LLC ( http://dawnwesterberg.com ), Dawn Westerberg has announced that she will be speaking at the Texas Association of Certified Public Accountants …
Read more on MarketWatch (press release)

Marketing Consultant Shares Ideas with Quilting Business Owners
Jeff Slutsky is an experienced marketing consultant who teaches business owners how to use grassroots business strategies to get big publicity on a tight budget. Jeff will share his grassroots marketing ideas with quilting business owners on February …
Read more on WebWire (press release)

Latest Mobile Marketing, News

Mobile Marketing Association spells out privacy basics for app developers
The Mobile Marketing Association (MMA) is recommending that developers of mobile applications be as transparent as possible with their privacy and security policies to cut down on ambiguity and engender consumer trust. In a guidance document released …
Read more on mobihealthnews

WinInfo Short Takes: February 3, 2012
An often irreverent look at this week's other news, including a Windows Phone 8 leak, pre-ordering a Nokia Lumia 900, Microsoft marketing layoffs, Facebook's IPO numbers, an uproar over Google's privacy policy changes, Apple's two patent-related legal …
Read more on Windows IT Pro

BUSINESS MARKETING: Kachunk! An icon has fallen … don't make the same mistake

BUSINESS MARKETING: Kachunk! An icon has fallen … don't make the same mistake
Opinions are solely the writer's. Larry Galler, of Larry Galler & Associates, is a marketing and management consultant for small and mid-size companies. Get Galler's free special report, "Four Steps to a Winning Marketing Strategy.
Read more on nwitimes.com

Specialty Sleep Assn. Offers Free Environmental Glossary and Marketing Guide
The Specialty Sleep Assn. (SSA) with the assistance of sustainability consultant Vicki Worden of Worden Associates, Inc. has published a free, updated Environmental Marketing Terms Glossary for the mattress / bedding industry. The 14-page publication …
Read more on Furniture World Magazine (press release)

Video Marketing Done Right – Google+ Teases Google Map Video Game

Video Marketing Done Right – Google+ Teases Google Map Video Game
He is also founder of The Viral Orchard (http://www.viralorchard.com), an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Jeremy writes constantly, loves online video, …
Read more on ReelSEO Online Video News

Smart Phone Friendly Websites Critical for 2012 Mountain Tiger Marketing Strategy
Mountain Tiger Marketing specializes in search engine optimization (SEO) as well as Google Places optimization, to assist local business owners to get found by searches. But with the current tsunami of web searches being done on smart phones and other …
Read more on San Francisco Chronicle (press release)