Latest Marketing Consultant, News

Top 8 Agency Lessons from "Mad Men"
Depressing – yes – but a call-to-action for any marketing agency or consultant. Follow the client's goals, not his direction. “Clients don't always know best” is how Peggy Olson puts it when she disagrees, Don-like, with the male creative staff about …
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Marketing the great outdoors
By Amanda Codispoti Meridium technical consultant Steve Myers (from left) and quality engineers Tim Clingenpeel and Jim White take an 11-mile round-trip bike ride on Mill Mountain during their lunch break. Meridium founder Bonz Hart said the region's …
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Latest Marketing Consultant, News

Microsoft MVP Dave Sobel to Keynote Major Online Conference for Small Business
Technology author Karl Palachuk announced that Dave Sobel, Microsoft MVP, Level Platforms Director of Partner Community, and highly experienced international business consultant, will be a keynote speaker at the first major Online Conference for Small …
Read more on San Francisco Chronicle (press release)

Israel's website promotion market worth NIS 400m annually
Research agency Millward Brown and financial consultant Halevi Dweck carried out the study for Google Israel in advance of the annual Google Engage event, which took place today at the Avenue conventions and events center in Airport City.
Read more on Globes

Latest Business Process Outsourcing, News

Entrepreneurs, angels see devil in tax clause
“This Budget will kill entrepreneurship,” says an irate Mr Raman Roy, Chairman and Founder, Quattro, and one of the pioneers of the business process outsourcing sector here. A Budget proposal in the Direct Taxes (Clause 21) has got him — and a whole …
Read more on Hindu Business Line

UK's Vertex to expand BPO operations in India
PV Sivakumar Vertex, a UK-based business process outsourcing solutions provider, has outlined plans for a major expansion in India, which will take the company headcount up to over 12000 from about 5000 now over the next 12 months.
Read more on Hindu Business Line

Latest Business Process Outsourcing, News

Filinvest Land to develop Cebu City property for BPO sector
BUILDER Filinvest Land Inc. (FLI) is expanding its office leasing portfolio in Cebu City on expectations that demand will increase with the growth of business process outsourcing (BPO) sector. FLI said in a Philippine Stock Exchange filing on Tuesday …
Read more on Business Mirror

Kofax to Webcast Investor Breakout Session at Its Transform Event
IRVINE, Calif., Mar 08, 2012 (BUSINESS WIRE) — Kofax plc (LSS:UK:KFX) , a leading provider of capture enabled business process management (BPM) solutions, today announced it will provide a live webcast of its investor breakout session at Transform, …
Read more on MarketWatch (press release)

Latest Paid Marketing , News

London 2012 Olympics Organizers Gird for Ambush Marketers
The CIBS warns that “official sponsors, organizers and fans at the London Games should expect intense ambush marketing," with London 2012 become a "battleground" between officials and businesses trying to piggyback on paid sponsors' efforts.

Odor Elimination Product From Litchfield Company Wins a Product of the Year Award
By KATHRYN BOUGHTON LTICHFIELD—A great idea and some savvy marketing have paid off for the Litchfield-based firm, Zero Odor, which last week received the 2012 Product of the Year Award in the category of Household Cleaning Products at the annual …
Read more on Litchfield County Times

Latest Business Process Outsourcing, News

Elemica launches new BPO service for chemical logistics
Elemica, a leading provider of supply chain integration and optimization services to the chemical, tire and rubber, energy, and selected manufacturing industries, introduces the Elemica Transportation Management solution (ETM), a business process …
Read more on Modern Bulk Transporter

Leading Technology Consulting and Integration Firm Selects Kofax for Accounts
IRVINE, Calif., Feb 28, 2012 (BUSINESS WIRE) — Kofax plc (LSS:UK:KFX) , a leading provider of capture enabled business process management (BPM) solutions, today announced that a leading technology consulting and integration services firm has selected …
Read more on MarketWatch (press release)

Latest SEO, News

Google+ Growth, Dropbox Killer: Google IS the Tech News
Every SEO/SEM professional has had no choice in the past few months but to get up to speed on the latest social network from the search giant. And this in part is the reason why it has half the unique visitors of Twitter according to web traffic …
Read more on Techzone360 Named Fourth Best Android Development Company by bestwebdesignagencies has been named the fourth best Android development company based on the results of a meticulous evaluation process which benchmarks various aspects of mobile development and application creation services. Hundreds of mobile development companies …
Read more on Press Media Wire

Latest Mobile Marketing, News

Mobile Marketing Association spells out privacy basics for app developers
The Mobile Marketing Association (MMA) is recommending that developers of mobile applications be as transparent as possible with their privacy and security policies to cut down on ambiguity and engender consumer trust. In a guidance document released …
Read more on mobihealthnews

WinInfo Short Takes: February 3, 2012
An often irreverent look at this week's other news, including a Windows Phone 8 leak, pre-ordering a Nokia Lumia 900, Microsoft marketing layoffs, Facebook's IPO numbers, an uproar over Google's privacy policy changes, Apple's two patent-related legal …
Read more on Windows IT Pro

Latest BPO , News

BPO sector told not to worry
By Katlene O. Cacho BUSINESS Process Outsourcing (BPO) firms should stay focused and continue rendering high-quality services to clients while waiting for developments on a proposed bill filed before US Congress that seeks to discourage US firms from …
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Large European BPO Inks Multi-Million Dollar Deal With Brainware for F&A
The customer selected Distiller on the basis of the unique proposition it offers business process outsourcers (BPOs) and shared service centers. By minimizing the need for manual data entry of information from complex documents such as invoices and …
Read more on PR Newswire (press release)

Latest Search Engine Optimization, News

Best SEO, Social Media, and Marketing Blogs
And that's why I'm always on the lookout for helpful blogs that provide tips and tricks for search engine optimization, web development, social media, and marketing from those who truly know what they're talking about. Search Engine Watch – Search …
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Perth-Based 'Digital Domination' Dispels Online Marketing Myths, Helps
Perth, Australia — (SBWIRE) — 01/22/2012 — From social media marketing and search engine optimization to pay-per-click advertising and blogs, Australian businesses are trying a variety of online marketing strategies to drive traffic to their …
Read more on SBWire (press release)