London 2012 Olympics Organizers Gird for Ambush Marketers
The CIBS warns that “official sponsors, organizers and fans at the London Games should expect intense ambush marketing," with London 2012 become a "battleground" between officials and businesses trying to piggyback on paid sponsors' efforts.
Read more on brandchannel.com

Odor Elimination Product From Litchfield Company Wins a Product of the Year Award
By KATHRYN BOUGHTON LTICHFIELD—A great idea and some savvy marketing have paid off for the Litchfield-based firm, Zero Odor, which last week received the 2012 Product of the Year Award in the category of Household Cleaning Products at the annual …
Read more on Litchfield County Times

RIP, PC: How Ubisoft managed to be wrong and right
Specifically, I mean $ 50-$ 60 price tags, physical retail copies, glitzy hype-driven marketing campaigns, and one-time paid-in-full “finished” game releases. Piracy, of course, is holding the smoking gun, but perceived inaccessibility's at least helping …
Read more on VG247

London 2012 Olympics Doing Its Best To Ambush Ambush Marketers
They each paid at least $ 60 million and as much as $ 110-$ 120 million (Lloyds) for exclusivity in their respective category, according to industry analysts. According to Stefan Orlowski, Managing Director for Heineken UK, which is a tier three partner …
Read more on The Big Lead

RIP, PC: How Ubisoft managed to be wrong and right
Specifically, I mean $ 50-$ 60 price tags, physical retail copies, glitzy hype-driven marketing campaigns, and one-time paid-in-full “finished” game releases. Piracy, of course, is holding the smoking gun, but perceived inaccessibility's at least helping …
Read more on VG247

London 2012 Olympics Doing Its Best To Ambush Ambush Marketers
They each paid at least $ 60 million and as much as $ 110-$ 120 million (Lloyds) for exclusivity in their respective category, according to industry analysts. According to Stefan Orlowski, Managing Director for Heineken UK, which is a tier three partner …
Read more on The Big Lead

Big Brands Like Facebook, But They Don't Like to Pay
The question for Facebook Inc. is how much advertisers are willing to pay for the opportunity. See the number of ad impressions from major marketers in September, and the portion that appeared on Facebook. The centerpiece of Ford Motor Co. …
Read more on Wall Street Journal

Google Adwords brings ROI of 14:1 for Kempinski
“A decade ago hotels' online activity budgets were a fraction of the overall marketing spend, while today that number has increased to 40% in some of our hotels. “Our efforts to increase traffic to Kempinski.com have paid off, as direct bookings on the …
Read more on Hotelier Middle East

The election business: Not much time off for First Coast political consultants
They're engaging in the paid political process earlier.” Many Marketing Strategies clients are in races for the US Senate or House, and Buerk said many candidates established campaign operations as early as March. Serving clients nationally, such as …
Read more on Florida Times-Union

ANALYSIS: Making the rupee stronger —Sonali Ranade
… thus shifting labour out of poverty in the agricultural sector to better paid jobs in industry India has never had a freely convertible currency since independence. We therefore have no way of knowing its true value in the international market. …
Read more on Pakistan Daily Times

Black Friday Gives Paid Search Another Boost
Paid search, an afterthought for many marketers, has been receiving more attention lately, as politicians use it with much effect. Now, new figures show that it is playing a prominent role in Black Friday marketing. …
Read more on Marketing Vox News

Highest paid jobs in the UK 2011
Also known as: Business development managers; commercial managers; export managers; product managers; sales and marketing directors. What they do: Plan, organise, direct and undertake market research and formulate and implement an organisation's …
Read more on The Guardian

Brandwashed: How marketers get people to buy
What he discovered led him to believe that one day soon regular families will be secretly paid by companies to shill brands. The experiment was inspired by the 2009 Hollywood movie The Joneses, about a fake family of stealth marketers who move into an …
Read more on Canada.com